7 Awesome Effects You Need To Try In Your Social Media Videos

Video content is the fastest-growing segment of digital advertising today. Watching videos guarantees a lot of fun, and the outstanding video effects in them double it. Speaking about social media, bloggers are setting new trends every day using various effects while other users immediately pick up these trends. But when it comes to creating your top-notch video, it's important to have the best video effects resources on hand and, certainly, to have several creative editing techniques. Effects allow you to add new details to your video and underscore the meaning of your story. Therefore, we have for you seven popular video effects that can add an extra wow factor for your video.

Timelapse, Slow Motion, and Speed Ramp Effects

Playing with time is the first creative effect you can use. For example, you can speed up an hour long sunset clip to make it appear as if it occurred in a matter few seconds. This time lapse technique makes your video seem to have happened more quickly than it did, so it will accelerate to display the whole procedure in only a few minutes or seconds. You can edit video with Movavi, Capcut, or Premiere Pro so that you can drag the tempo slider to the desired speed, or input the required clip's time, and the program will adjust the speed as needed. You can also use alternative video editors like iMovie, Shotcut, and others for these purposes. However, slow motion gives the impression that your video has been slowed down. This impact can intensify emotionally charged and dramatic events like weddings, birthday celebrations, or scenes from the past.

Glitch Effect

The highly fashionable glitch video effect is creates a “broken” picture, an overexposed image, television noise, and geometric distortions. In reality, such interference on photos and videos appears due to errors during uploading or downloading a file, the creative visualization of this error is what makes it interesting. . At first, such interference was perceived as ordinary , but over time, digital artists turned the interference effect into real art. From that moment, designers and artists deliberately began to create a glitch effect, both bloggers and ordinary social media users began to actively use them in content creation. As bloggers mostly create their content on smartphones, they prefer to use an iPhone video editor as it’s more convenient when creating vertical videos for social media.

VHS Effect

Related to glitch effects are VHS effects, which is the old effect of viewing a video from a videotape.  The VHS playback effect is achieved by adding some grain, noise, turbulent displacement, and saturation to the video.  . Hundreds of thousands of videos are posted daily on YouTube, and to attract the attention of viewers, some creators apply VHS overlays to parts of their vlogs or content to make it look nostalgic or make it stand out. l. VHS effects and other retro TV effects are great ways to make your video more dynamic using the  same clips. This technique is surprisingly easy to make – several apps and plugins come with VHS filters built in.  And you don’t have to be a YouTube creator to use the VHS aesthetic, it will work just as well style a home video if you're creating a personal birthday video or making an eye-catching promotional video.

Split Screen

Split screens is a popular effect for a cappella musicians and music videos, as multiple instruments and artists can appear on screen in their own frame.  The beauty of split screens is that it enables you to  include elements from a scene that can't be captured simultaneously in a single frame. Each component is recorded independently before being mixed on the screen during post-production. Today, this simple trick will help diversify your videos for Instagram, TikTok, and other social networks by simply using various video apps. Some musicians now create vertical videos and they use split screens to display more information on screen at the same time. This effect is also great for adding extra information to your videos which is why it is an ideal effect  for educational videos where you share many facts and data, as well as commercial videos.

Neon Light Text Effect

The neon light text effect looks great on videos because it gives them a special brightness and shine. The light-up neon font is excellent for giving your videos a melancholy 1980s vibe or a glamorous nightfall atmosphere, which has become a trend on the most common social media platforms today. Such glow-and-shine effects help to create beautiful and glossy objects. The neon light text effect allows you to add trending text graphics which is great for accents like announcing shows and events or sharing great quotes. On social media, it’s also a great tool to highlight some content with the help of this effect.

Acidic Effect

Another video effect that will give your videos a new look is the so-called ”acid” effect. This is where the colors in the video are made to look very bright and intense, as if they were being seen through an acidic liquid. Your video is like melting, with colors running and blurring into each other. It is quite popular in the media these days as colorful and vibrant filters are added to newsletter images, brochures, and more. It is also actively used in advertising, for example, in funny and catchy marketing videos. You can automatically add this color filter to your video if your program supports it. Otherwise, you need to make all adjustments manually. Use an online video editor like Clideo to increase the contrast and brightness of the colors in the video.

Acid Effect Look. Source: Design.tutsplus

Y2K Effect

The 2000s is the era of digital breakthroughs and techno-optimism, the heyday of the Internet, smartphones, and video games. The largest generation Z, born at that time, makes up a third of the world's population. And now they remember their carefree and bright childhood with warmth, creating nostalgic content in their social networks. Y2K style is expressed in pastel shades of pink, yellow, blue, and green, as well as film effects and frame grain which can be done even with a free video editor like VSDC. The effect looks like if you took a video from an old VHS cassette or shot it on a camera of that time: the colors are oversaturated, and the image quality is poor. This helps to create an atmosphere of bygone days and complete immersion in the content. A great example of this is a well-known “The Matrix” movie.

Keanu Reeves and Carrie-Anne Moss in “The Matrix'“ WARNER BORS. Source: Forbes

Remember, just adding a bunch of effects to a video isn’t going to be a success or widely viewed. Each effect that you apply must have a purpose and a reason, just like every edit you make should add to your story. For example, if you want your footage to look old, you might apply the VHS effect to bring it more value. Next time you’re editing, rewatch your edit and think about where you might apply some effects to make it more visually appealing to the viewer. If you have any questions, just leave a comment below.